The Keyword Tutorial is the shortest possible route to web marketing success for freelancers, creatives and small business owners. Most freelancers and localized small businesses are competing with businesses that don't have a handle on web marketing. This gives you the edge! By taking the few steps in this book, you will have a much better chance of showing up at the top of Google.
This book has simple instructions, and everything you need to prepare information for your web designer, so searchers can actually find you online. There are four worksheets to print out as many times as needed. These worksheets can be filled out and given to your web designer based on the research you do with the help of this book.
Written by a web designer who has worked with small business owners for 10 years in Santa Fe, NM, The Keyword Tutorial takes advantage of the lessons learned in optimizing her clients' websites. Visit designer Hope Kiah's site, Santa Fe Web Design.
Here is the Table of Contents:
1. Why Should Keywords be the First Step? 6
2. Defining Your Niche: Your Ideal Client 7
3. Uncovering the Best Keywords 8
4. Understanding the Competition 9
5. Organizing Your Keywords 11
6. Page Elements that Help Your Conversion Rate 13
7. Content is Queen 15
8. Back Links 16
9. Back Links Through Blogging 17
10. Back Links Through Article Directories 19
11. SMM: Social Media Marketing 20
12. The Links in This Book, in Order of Appearance 21
13. Keywords Worksheet Spreadsheet 22
14. Web Page Keywords Worksheet 23
15. Page Elements Worksheet 25
16. Competitor Analysis Worksheet 26
If you have any questions about this book, feel free to contact the author, Hope Kiah, at hope@santafe-webdesign.com.
For more information and free keyword video tutorials,
visit www.santafe-webdesign.com.
Contact the author Hope Kiah at
hope@santafe-webdesign.com,
or call 505-466-4447.
Only $15, this ebook has everything you need to
prepare your web pages for your web designer!
